CONTXT

Contxt is an applied intelligence lab for art and culture. We research and distill data and discourse across institutions, themes and geographies. We make it legible to machines, and help humans map connections between artworks, artists, movements and ideas.

What We Do

Map

We map data and discourse on a subject — from a single exhibition to a decades-long archive — into a corpus humans and machines can query.

Connect

We connect artworks, artists, movements and ideas through conversational, written, and threaded paths that turn the index into meaning.

Learn

We learn which ideas connect, which questions recur, and which sources still need to be read — and use the answer to improve both the index and how it is interpreted.

Selected Projects

Contxt Index

Bespoke conversational interfaces for large bodies of cultural knowledge

Our first two indexes are large-scale urban art events: Venice during the Biennale and New York during Art Week. Each turns hundreds of exhibitions, artists, and locations into a single conversational guide — ask what's worth seeing, trace any topic across venues, and design your own path through the city in real time.

"Contxt Venice feels less like a guidebook and more like a new curatorial tool — one that could fundamentally change how large-scale art events are experienced." Fad Magazine ↗

Contxt for Exhibitors

Conversational Intelligence for Decades of Exhibition HistoryContxt bitforms ↗

Conversational intelligence over 25 years of exhibition history in collaboration with bitforms gallery, launched as a public research preview. We are making every exhibition, every artwork, every piece of context that the gallery has built over 25 years accessible through our conversational AI experience. Pick any show, ask about an artist's practice or individual artworks and trace how themes evolved across decades of programming.

News
May 12, 2026Announcement
Contxt arrives in New York for Art WeekA conversational layer over NYC Art Week 2026 — connecting 360+ exhibitions across 250+ museums, galleries, and project spaces through ideas, artists, and real-time location.

New York, May 12, 2026 — Contxt launches in New York for the city's busiest exhibition week, bringing its conversational intelligence layer to NYC Art Week 2026. Contxt NYC connects more than 360 exhibitions across 250+ museums, galleries, and project spaces, with 660+ artists in view. Designed as a mobile-first, browser-based experience, Contxt NYC lets visitors ask what's worth seeing, trace an idea across venues, and design a route through the week shaped by their own interests — no downloads required. Alongside open exploration, visitors can start from FITZ & CO's curated selection of exhibitions and themes — an editorial entry point into the week.

May 1, 2026Announcement
Contxt and FITZ & CO launch geo-intelligence for VeniceConnecting more than 190 exhibitions across the 61st International Art Exhibition of La Biennale di Venezia through ideas, thematic pathways, and a FITZ-curated selection.

Venice, May 1, 2026 — FITZ & CO and Contxt announce the launch of Contxt Venice, a conversational intelligence layer spanning more than 900 artists showing and over 190 exhibitions taking place as part of and alongside the 61st International Art Exhibition of La Biennale di Venezia 2026. Designed as a mobile-optimized, browser-based experience, Contxt Venice allows visitors to seamlessly design their own Biennale journey based on themes, ideas, and real-time location, no downloads required. Visitors can also start from FITZ & CO's curated selections of exhibitions and themes, offering an editorial entry point into the Biennale alongside the open exploration.

April 21, 2026Press
Contxt in Observer: Building a Chatbot for the Art WorldChrista Terry interviewed our co-founder Lukas Amacher for Observer's Arts section about why every artwork deserves a conversation, and what it looks like when curatorial insight becomes available to every visitor in real time.
Read the interview on Observer ↗

"People in exhibitions often have questions about what they're seeing but don't have access to curatorial insight or background knowledge in real time," Lukas told Observer. "With Contxt, visitors can ask questions about an artwork and get answers sourced directly from the institution's knowledge base rather than generic internet results."

April 9, 2026Announcement
Introducing the Public Research Preview in collaboration with bitformsTogether with bitforms gallery, we are making 25 years of exhibitions accessible through conversational AI.
Experience Contxt at bitforms ↗

Today we are launching the Public Research Preview for Contxt in collaboration with bitforms. We are very excited to partner with a gallery that has spent a quarter of a century championing digital art and new media. Together, we are making every exhibition, every artwork, every piece of context that the gallery has built over 25 years accessible through our conversational AI experience.

For those of you in New York, walk into bitforms and snap a picture of one of Maya Man's artworks. Contxt will recognize it and help you dive deep into the back story of the piece, the exhibition and Maya Man's practice. You can ask questions through chat and voice and archive the work that you've discussed in your personal profile, creating a persistent record of the artworks you've interacted with.

For those of you who are not in New York, Contxt offers you an easy way to interact with the exhibition's ideas from wherever you are. The full bitforms archive, all 150+ exhibitions spanning 25 years, is available online. Pick any show, ask about an artist's practice, trace how themes evolved across decades of programming. You can start with StarPower and end up in a conversation about a show from 2003. Every artwork you explore gets saved to your personal profile, so your journey through the archive builds over time.

Art has always needed more context than a wall label can provide. Contxt solves this by introducing a layer of knowledge that is ever present but only visible when you need it.

When Steven Sacks opened bitforms in 2001, the idea of a gallery dedicated entirely to art of the digital age was radical. Twenty-five years later, the archive that decision created is extraordinary. Contxt's first public outing is our way of honoring that work and inviting everyone to deepen the conversation about countless artists, artworks and ideas.

This is a research preview. It's an early, real version of Contxt that we want you to experience for yourself. It's still evolving, and we would love to learn from you how we can make it better. If something surprises, delights, or falls short for you, we want to hear it. Our DMs are open or email us [email protected].

April 2, 2026Press
Contxt in Outland: From Blogs to BotsSarah Hromack traces the arc from museum blogs in the 2010s to AI interpretation tools reshaping institutional authority in 2026, and places Contxt among the startups defining what comes next.
Read the essay on Outland ↗

"Startups like Contxt and Artlas are developing apps that use generative AI to guide users' experiences with artworks, in the gallery and beyond."